Just over a week ago the heart of my beloved capital city beat
a little faster as it hosted the annual extravaganza that is Graduate Fashion
Week. The charity, founded in 1991 is akin to a vast fashion harvest, selecting
and showcasing the premium crop of talent yielded from many UK and international
fashion colleges each year. Crucially, it offers graduates potential employment
opportunities and generates a huge media focus. The show transcends from the
scaffolding of a staged corporate event and becomes a pulsating pastiche of creative
energies, each one powering the cogs of the fashion industry in
their own unique way. Designers, journalists, illustrators, media experts and visual merchandisers all represent a vital link in the lacertine fashion interlace; unpick
one stitch and one risks unravelling the structure of industry.
Upon arrival at Earls Court in the morning it was clear that
the fashion massive were out in force. Parties of Amazonian models and
eclectically attired individuals were patchily strewn on the paving slabs like
flowers springing up from the urban concrete undergrowth. I also accepted that I would be spending the
day craning my neck and looking skyward to people two feet taller than me, (untimely
confirmation if ever there was one of reasoning behind my affectionate nickname
‘shrimp’).
Once past the burly security guards I was greeted by a vast arena
cloaked in fashionable gloom; the ceiling threaded with red iron lattices and
spotlights beading these knotty briars like jewels. Sat proudly in the entrance were an array of award
winning pieces from the class of 2011, including some stunning intricate knitwear from Rory Langdon. Gathered at the peripherals like courtiers paying
homage to their monarch were the stands of the competing universities of
2012.
You may think that I would have made a beeline to the
nearest stand to start snapping away at the fashion on show. However, I
frequently betray youthful effervescence with bouts of illness and nausea, and
this was no exception. Instead, I hunted down the tea marquee with all the
proficiency of a bloodhound, where I curled up with a hot beverage like a deep
sea crab and listened to the music thumping out of the catwalk tents. The
organisers of Graduate Fashion Week clearly had had fun sourcing some
innovative seating for the weary public; the tables and stools were rough, flat
pack chipboard monstrosities; the kind that you like to assume are for
display-only purposes and that splinter your tights when you stand up.
After an hour, and bent double like I was nursing some
grievous affliction, I hobbled down to the George stand (George at Asda, the
main sponsor) where a talk entitled ‘An Audience With…Best of British’ was
scheduled to begin. Hilary Alexander, Fashion Director for The Telegraph and
Brand Director for George, Fiona Lambert, were discussing how to improve
employability, and what George looks for in potential new designers. As I was still
feeling very unwell I failed to properly note-take; though the main points that
were reiterated were the importance of
being passionate, curious and well read on your business in order to succeed.
And Hilary Alexander advised all hopeful journalists to keep writing.
Having recuperated slightly, I felt up to investigating the college stands, and was decidedly impressed by the innovation and individuality shown by
certain young hopefuls; not just in their portfolio work, but in general
presentation. Patterns made from
geographical maps, old army rucksacks hung jauntily from meat hooks and the
billowing tents suspended over Northumbria’s stand like delicate parachutes
were all beautiful touches.
One designer who particularly caught my eye was the immensely
talented and stunning textile designer Emeline Nsingi Nkosi. Emeline is a
recent graduate of Ravensbourne College and was nominated for the Mulberry
Accessories Award as well as the GFW Ethical Fashion Award. I was drawn to her
striking, tribal inspired headwear incorporating her digitally printed organic
fabrics. For her final BA collection, Emeline drew inspiration from her own heritage
as well as Congolese culture. Trained in the traditional art of screen printing
and with fabulous hand illustrations in her portfolio, there were so many
parallels to be seen with another, legendary textile designer I had seen the
week before, Zandra Rhodes. Emeline’s work simply radiated energy and
individuality, but so too was it refreshing to see proficiency in many traditional
skill sets sidelined in the technological age. I’ve no doubt that Emeline has a fabulous career ahead; it is little wonder Hilary Alexander tweeted her work on
her preamble round the show.
After completing a circuit around the show I returned to the
George stand, where a second talk ‘MA vs Employment' was due to start. I had no
hesitation in looking a keen bean as I perched right on the front bench that
everyone had stealthily circumnavigated. Hilary Alexander introduced Cressida
Pye of Pye and Smith and Professor Wendy Dagworthy OBE from The Royal College
of Art, which made me quite excited (black sheep though I am, some artistic
family members did attend the college). I had already beadily spotted
Professor Dagworthy earlier on; her elegant silver topknot, piles of silver
jewellery and face full of wisdom cut a striking silhouette in the crowd.
A well balanced argument was presented for each case as to
whether a student should choose an MA course or the employment route, and it
was pleasing to see common ground between the two industry experts. Both
Cressida and Wendy emphasised the importance of depth, not breadth in
sketchbooks and portfolios, the eminence of illustration talent, and
maintaining your individual work patterns.
Professor Dagworthy’s reminiscing on talent spotting Erdem
and Christopher Bailey of Burberry proved immensely enjoyable. She proposed
that there was something decidedly innate within these individuals that could
hold the attention of an unsuspecting audience just as if they possessed magical
powers; whose aura emanated talent, strength and determination. An air of mystery
too perhaps. Using the label creative ‘genius’ here is tempting; though I do believe
that once we assign an individual that status we can so often limit and damage
their potential to do great things. But there is no doubt that those two were
destined to do just that.
I’m not sure if I entirely agreed with Cressida’s statement
that businesses don’t look at the venture of starting one’s own business as the
best experience for future employment. Technical skills can be learnt on the
job from other professionals, just like apprenticeships, and the environment of
free, unbridled creativity and urgent pace can really catalyse the natural potential
of budding designers. My favourite quote from Cressida, and from the whole day,
was her philosophy on exactly why some of Pye and Smith’s employees were so efficient; because “a tough education makes students oven
ready”. I couldn’t agree more with this statement, though you’ll be pleased to
know that on this particular occasion, I won’t digress to exploring the limits
of British education.
My day ended on a lovely high as I queued for the
Northumbria Fashion Show at around five thirty, where I also met the lovely Jennivi Jordan, a young fashion stylist.The dutiful fashion students
had gone to the effort of taping a little gift bag on the back of each seat.
Much to my amusement my complimentary gift was a tiny pair of Gilly Hicks
knickers, outrageously labelled ‘Medium’ even though they would have been a
snug fit on a five year old.
Northumbria showcased a strong array of menswear, an
indication of the scope emerging to rival the innovation and
individuality shown abundantly in womenswear. The show opened with a
breathtaking futuristic stance on menswear by Emily Edge, boasting vibrant
digital printing and razor sharp tailoring which rightfully won her a Gold
Finalist nomination. The return of Nineties chic was reflected in Chloe
Horsfield’s menswear which featured technicolour patchwork sportswear, bomber
jackets and knitted beanies. Meanwhile the influences of Russian architecture
were clear in Amelia Smith’s sculptural womenswear collection, characterised by
distinctive bell shaped dresses and intricate monochrome patternation, which
resulted in a nomination as Textiles Finalist GFW 2012. On Gala Day, Sarah
Murphy of Northumbria also won the New Ethical Award presented by eco-diva Livia Firth.
As the swell of the crowd tided out into Earls Court, I so too ebbed away into the warm evening
sunlight; tired, achy, but somewhat reassured that the
future of British design and manufacturing is surely set to make a
comeback. It may just have begun.